How to convert returns into exchanges and reduce customer calls

With conversational channels top of mind, it's worth taking a momentary pause to consider one of the most valuable uses of chatbots in ecommerce – order tracking, returns and exchanges.

Though these pieces sit no where near your customer's journey to checkout, they can make you, and cost you real money.

One of our customers saw a challenge in giving customers what they wanted after they purchased, specifically they had concerns about their return rate (we all know it's not 10% or anywhere close), and the cost of customer inquiries making it expensive to do business online.

Their story and experience is a familiar one – it is expensive to handle returns, every returned item is a lost checkout conversion and every customer that phones about their order erodes margins further. We worked with them to improve these important metrics, and increase customer engagement at the same time.

If you'd like to read some more details, you can grab a PDF summary of their story by clicking here.

Is keyword stuffing killing your SEO?

Hi there,

When trying to optimize your website for search engines, it can be tempting to take seemingly helpful shortcuts like stuffing your pages with keywords.

But keyword stuffing won’t improve your search rankings; in fact, it may actually decrease your visibility in search.

To explain, we put together this post that looks at:

• Why keyword stuffing is bad for your site
• What keyword density is ideal for your content
• How to use keywords in a way that actually improves your rankings – and stops you from getting search engine penalties

Read the post now:

Don't Let Keyword Stuffing Kill Your SEO. Here's How to Avoid It.

Cheers to your success,